Many things we do in healthcare to improve safety, such as the introduction of new guidelines or safety actions linked to PSIRPs, require staff to change their behaviour. We often assume this is easy – tell people what to do and they will do it. But, behaviour change can be difficult to achieve.

This Masterclass provides an introduction to our evidence-based Achieving Behaviour Change (ABC) approach, helping you to:

– Understand how behaviour change theory can enhance quality improvement efforts
– Understand how to identify and address barriers to behaviour change
– See how this approach can be applied in practice with our case studies.

This event is delivered by:
– Professor Judith Dyson, Professor in Implementation Science, Centre for Social Care Health and Related Research, (C-SCHaRR), Birmingham City University
– Dr Ali Cracknell, Consultant in Medicine for Older People, Leeds Teaching Hospitals NHS Trust and Clinical Lead for Patient Safety, Improvement Academy
– Liz Watson, Head of Quality Improvement and ABC Programme Lead, Improvement Academy
– Alice Cunningham, Research Fellow and ABC Coach, Improvement Academy

** Please note that this masterclass is free to all **