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Q Advisory Board

The Q Advisory Board supports, challenges and offers Q the broad perspectives needed to shape Q and its future success.

The Q Advisory Board provides strategic oversight of Q, supporting its leadership team to develop Q’s people, knowledge and culture, and build strategic partnerships through positive stakeholder engagement.

The members are:

Dr Malte Gerhold (Chair of the Q Advisory Board), Director of Improvement and Innovation at the Health Foundation

Malte joined the Health Foundation in May 2022 as Director of Innovation and Improvement.

Malte leads the Foundation’s work to encourage faster improvement and innovation in care, building on its grant programmes and improvement networks to provide insights and enable change across health and social care. He also leads its work to explore how new technologies can provide the opportunities for better care quality, access and experience. And he oversees the Foundation’s improvement partnerships including the Q community and The Healthcare Improvement Studies Institute.

He was previously Chief Integrated Care Officer at Birdie, a digital start-up helping to reinvent the way we age, where he led its collaboration across social care and the NHS. Before that, he was Executive Director of Strategy and Intelligence at the Care Quality Commission, leading on its methodology, analytics and communications, including its regulatory approach to new innovations and improvement. He has lived and worked in Sierra Leone, and in the UK he has worked at the Prime Minister’s Delivery Unit, the Department of Health, and Accenture.

He is a member of the Sciana Health Leaders Network, and is a Fellow of the Royal Society of Arts (RSA). He holds a Bachelor of Science from the London School of Economics and a Masters and PhD from the University of Oxford.

Dr Aideen Keaney, Director of the Northern Ireland Health and Social Care Quality Improvement Network

Aideen is the Director of the Northern Ireland Health and Social Care Quality Improvement (HSCQI) Network, which is hosted within the Public Health Agency of Northern Ireland.

She is a graduate of Queens University Belfast Medical School (MB BCh) and is a Fellow of the College of Anaesthetists at the Royal College of Surgeons in Ireland (FCA RCSI).

Since taking up her post as Director of HSCQI, Aideen has led on the design, development and growth of HSCQI, with a particular focus on supporting the Northern Ireland Health and Social Care (NI HSC) system to share learning, and identify and scale up best practice.

Aideen is a Scottish Patient Safety Programme Fellow and a Health Foundation Generation Q Fellow. She also holds a Health Foundation sponsored Master’s Degree in Leadership for quality improvement.

She has worked as a Consultant in Paediatric Anaesthesia and Paediatric Intensive Care for over 14 years. During this time Aideen has also held a number of medical leadership roles including Clinical Governance Lead, Clinical Lead for Patient Safety and Quality Improvement and Clinical Director.

Aideen is passionate about supporting the NI HSC system to deliver high quality care to all the citizens of Northern Ireland.

She has been a Q member since October 2016.

Dr Amar Shah, Consultant forensic psychiatrist and Chief Quality Officer at East London NHS Foundation Trust

Amar is Consultant forensic psychiatrist and Chief Quality Officer at East London NHS Foundation Trust (ELFT). He leads at executive and board level at ELFT on quality, performance, strategy, planning and business intelligence. Amar has led the approach to quality at ELFT for the past 10 years, and has embedded a large-scale quality improvement infrastructure and quality management system, with demonstrable results across key areas of organisational performance.

He is the National Improvement Lead for mental health at the Royal College of Psychiatrists, leading a number of large-scale improvement collaboratives on topics such as restrictive practice, workforce wellbeing and equalities.

Amar is the Chair of the Quality reference group at NHS Providers and a member of the reference group for the Centre for Sustainable Healthcare. He is a council member for the Healthcare Costing for Value Institute.

Amar works as faculty for the Institute for Healthcare Improvement (IHI), teaching and guiding improvers and health care systems across the world. He is also a member of the Scientific Advisory Board at the IHI. He is honorary visiting professor at City University London and the University of Leicester. Amar has completed an executive Master of Business Administration (MBA) in health care management, a masters in mental health law and a postgraduate certificate in medical education. Amar is a regular national and international keynote speaker at health care improvement conferences and has published over 40 peer-review articles in the field of quality management.

Anna King, Commercial Director of the Health Innovation Network

Anna is a chartered accountant, with over 25 years’ experience advising and working with public and private health care organisations as well as companies working with the NHS.

Anna is the Commercial Director of the Health Innovation Network (HIN), the south London Academic Health Science Network (AHSN), and founder partner of DigitalHealth.London. She has been instrumental in the HIN at the forefront of the spread and adoption of innovation in the NHS. She has led on the development of relationships with industry, support for innovators and the development of evidence based interventions to improve the health and care for Londoners. She is responsible for the design, development and delivery of the DigitalHealth.London programmes, including the DigitalHealth.London Accelerator, Launchpad and Generator programmes.

Anna was previously Chair of the Finance Audit and Risk Committee of Small Business Research Initiative (SBRI) health care board, and well as currently being on the board of the NHS Innovation Accelerator, Advisory Board of Grit, an international Female Founder Accelerator programme, and Good Thinking, the digital mental health and wellbeing platform for the people of London.

Anna has held a number of senior regional commercial and improvement roles in the NHS. Anna qualified as a chartered accountant with PricewaterhouseCoopers (PwC), and spent 13 years working there, primarily providing corporate finance and investment advice to a wide range of health and social care clients, including GSK (formerly GlaxoSmithKline), Roche and Aventis.

Craig Abrahams, Associate Director at CIL Management Consultants  

Craig has over 10 years of commercial, strategic and operational management experience in UK health care, primarily in secondary acute care in the private sector. He trained as a management consultant with PricewaterhouseCoopers (PwC), where he worked on a range of projects in NHS Trusts and local government. He then spent six years at Bupa, where he started in internal consultancy but then worked in a range of operations, transformation and managerial roles, across health insurance policy and funding, provider contracting, commissioning and pathway design, and customer experience and service excellence.

In 2018 he was one of the first employees at ASI Limited, a start-up that founded OneWelbeck, a private multi-specialty out-patient and day-patient medical centre in central London. As Commercial Director, Craig led the team responsible for driving volume and revenue growth into the centre, overseeing activities including digital and offline marketing, proposition development, referrer engagement and payor contracting and tariff negotiation.

Alongside joining Q’s Advisory Board, in 2022 Craig started working for CIL Management Consultants, a specialist strategy and commercial due diligence consultancy, as Associate Director in their health care practice.

Hesham Abdalla, Consultant paediatrician and Head of Quality Improvement at Oxford University Hospitals NHS Trust 

Hesham is a Consultant paediatrician and Head of Quality Improvement at Oxford University Hospitals NHS Trust. He is also a trustee at the Point of Care Foundation and has over 10 years experience of service improvement seen through the twin lenses of patient and staff experience. He has led teams to a number of Patient Experience National Network and Health Service Journal awards.

Hesham co-founded Hexitime, the first timebank supporting a Community of Practice (CoP), sharing skills, expertise and experience for the improvement of health and care.

Hesham has been a Q member since June 2017.

Joanne Matthews, Head of Improvement Support and Safety at Healthcare Improvement Scotland

Joanne is the Head of Improvement Support and Safety at Healthcare Improvement Scotland (HIS). With a career that started in nursing, graduating from Caledonian University, Joanne has had a number of senior clinical, managerial and commissioning roles in the NHS across the UK. These have included acute hospital medicine, the national telephone triage and advice line, NHS Direct Kent, Surrey and Sussex and health and social care strategic commissioning for adult and children’s services within Brighton and Hove Primary Care Trust.

Since returning to Scotland in 2013 Joanne has led the development and delivery of a range of national quality improvement programmes. This has included lead in the Scottish Patient Safety Programme (SPSP), Value Management, Older People in Acute Care and more recently the HIS work to develop a Quality Management System. A Q member from the outset, Joanne has to date been the Q Scotland country partner representative supporting the Health Foundation in the development of Q.

Joanne has been a Q member since October 2016.

Dr Maureen A. Flynn, Director of Nursing, National Quality and Patient Safety Directorate, QPS Connect Lead, Ireland 

Maureen is a senior health professional with experience in quality improvement, quality and patient safety, clinical governance, policy making, clinical management, clinical nursing practice, education, research and publications. She has a passion for engaging staff and supporting people in working on their ideas for improvement.

Maureen trained as a Registered General Nurse at St. Vincent’s University Hospital in Dublin where she worked for twenty-five years, specialising in peri-operative nursing, establishing the first post-registration anaesthetic nursing course and managing the critical care division. She has experience across a range of organisational and cultural settings, a track record of achievement and leadership in strategy formulation and implementation, designing and implementing change. Maureen was the Nurse Researcher with the Department of Health and Children (1998-2002) and the Irish Commission on Nursing (1997-1998). She had responsibility for the introduction of nurse and midwife medicinal product prescribing (2007-2011).

Maureen is a Fellow of the Scottish Patient Safety Fellowship Programme with a PhD from Michael Smurfit Graduate Business School University College Dublin, exploring the practice of accountability for clinical governance. She became a member of the Q community in 2020 and is a Master of Education and Master of Science focused in Health Services Education and Management, from University of Dublin, Trinity College. She has a Lean Healthcare Green Belt from Ontario Tech University.

Maureen has been a Q member since February 2020.

Pedro Delgado, Vice President of Institute of Healthcare Improvement

Pedro oversees the Institute for Healthcare Improvement’s (IHI) portfolio of work in Europe and Latin America. Based in the UK, he has been a driving force in IHI’s global expansion. From work on improving children cancer care across six countries, to reducing C-sections and health care-acquired infections in Brazil and several Latin American countries, to improving early years education in Chile, to improving patient safety in Portugal and mental health in London, Pedro has led the key senior relationships and design and implementation of large-scale health system improvement efforts and networks globally. He coaches senior leaders and teams, and lectures extensively worldwide on large-scale change, patient safety, and quality improvement. He is an instructor at the Harvard T.H. Chan School of Public Health and a Senior Atlantic Fellow of Health Equity. Prior to joining IHI in 2010, he held roles in hospital management and large-scale improvement leadership in the UK, and accumulated experience working in mental health in Venezuela and the UK. In October 2019, Pedro was recognised with the Julia Lima Award by Einstein Hospital in Brazil for his contributions to patient safety and quality improvement in Latin America.

Penny Pereira, Managing Director for Q

Penny joined the Health Foundation in 2011, leading work on improvement capability building, patient safety and improving flow, among other things. She has led Q since its inception. In 2022, while retaining overall responsibility for Q’s strategic direction, Penny took on interim accountability for the Foundation’s portfolio of strategic initiatives, funding programmes and analysis aiming to improve the quality of health and care in the UK.

Before joining the Health Foundation, Penny was the Director of Strategy and Service Improvement at a trust in East London. Penny has spent her career leading improvement work at local and national level in the NHS, with particular expertise in process and system redesign, leading strategic change across organisations, developing networks to support improvement and collaborative design.

Stacey Lally, Deputy Director for Q 

Stacey is Associate Director for Q and joined the Health Foundation in 2015 during its design phase to lead the initial set up of the initiative that now brings together over 5,000 people with expertise in improvement. Stacey leads the strategic delivery of several of Q’s areas of work and how Q delivers value to its members and organisations that make up the health and care system in the UK.

Stacey has a track record of setting up ‘start-up’ multi-faceted national programmes. This has included the set up of the NHS Leadership Academy, where she supported the development and delivery of their national leadership development programmes and interventions, aiming to professionalise leadership in the NHS, for both individuals and teams.

She has a Master of Science (MSc) in Healthcare Leadership from the University of Birmingham.

Viki Cooke, Vice Chair of Q Advisory Board, Founder & Chair of Thinks Insight and Strategy (formerly BritainThinks & World Thinks)

Viki is Co-Founder and Chair of BritainThinks. She has more than 30 years’ experience in strategic insight.

Viki is passionate about involving citizens in informed, influential and inspiring debates about the issues that impact on their lives and is well known for her work in this area. She leads BritainThinks’ work for the Cabinet Office and worked tirelessly with the COVID Response Team on public attitudes towards COVID-19.

Viki is former Founding Chair of Hubbub Foundation, a Trustee of the Climate Group and a Non-Executive Director of Blakeney Communications. Until January 2020 she was Vice Chair and Pro Chancellor of the University of Warwick.