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Samantha Hudson

Director

Uberology Ltd

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Biography

I have a special interest in communities of practice, co-design, leadership development (creativity and emotions), organisational culture, new technologies and communications. I formed Überology in 2013 having previously held senior roles in public services in the UK and Australia. I worked in the NHS for eleven years, including time in a Primary Care Trust, Strategic Health Authority, the Department of Health and the NHS Institute for Innovation and Improvement.  In that time I was also a board trustee at the Social Care Institute for Excellence and Booktrust.  I'm an Associate of the Point of Care Foundation and a member of the IHI Faculty.

Publications include: Patient: Noun. Adjective (https://www.nationalvoices.org.uk/publications/our-publications/patient-noun-adjective-understanding-experience-waiting-care); Unlocking The Digital Front Door - Keys to Inclusive Healthcare (https://www.nationalvoices.org.uk/publications/our-publications/unlocking-digital-front-door-keys-inclusive-healthcare).


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