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6th February 2019

London

Behavioural science insights help shed a light on the ways people think and act in real life, and how this knowledge can be used to influence actions.

After a lot of positive feedback and interest in the behavioural insights breakout session at the 2018 UK-wide community event, we offered members a fantastic opportunity to visit a leading global communications agency to find out more about the people element of change.

The visit was hosted by global PR and integrated communications agency WPP Health and Wellness, part of the world’s largest communications agency, WPP, which has led on high profile healthcare campaigns including Stoptober and Change for Life.

Dan Berry, from Hill+Knowlton Strategies‘ specialist behaviourial insights team (H+K Smarter), led the visit, along with David Davenport – Firth from Ogilvy Healthworld and the Health Foundation’s senior research manager Darshan Patel.

Formerly head of the Department of Health’s behavioural insights team, Dan Berry has led on numerous behavioural trials and evaluations to tackle issues within the NHS. These have included reducing the over-prescription of antibiotics, reducing hospital appointment no-shows and improving patient adherence to drug treatment. In 2014, Dan was joint winner of the UK Government Social Research Award for research of high quality that is innovative and demonstrates practical value.

Objectives

  • Learn how H+K Smarter uses behavioural insights and communications approaches to develop effective campaigns
  • Explore how these approaches can be applied to healthcare challenges and quality improvement projects
  • Gain hands-on experience of using behavioural insights and communications through interactive challenges on the day

Who was the visit for?

Any members with an interest in using communications, behavioural insights and human factors to lead large scale change.

Resources (for members only)

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