The growth of social media, and its increasing accessibility, means it has become a staple part of people’s daily lives. This gives health and care improvement professionals a unique opportunity to improve health outcomes remotely, in ways that haven’t been possible before.
The latest British Medical Association (BMA) data shows there are now more than 7.2 million people waiting for treatment in England alone, and nearly three million of them are waiting over 18 weeks. However, there is no longer the need for people to wait without any support. Health and care professionals, alongside their improvement colleagues, are beginning to recognise that support delivered while people wait can improve health outcomes and increase the success of treatment.
Many patients waiting for care will already be searching online for support, so it’s far better that it comes from a trusted and reliable source.
This Special Interest Group (SIG) meeting we will looks at how to use social media platforms, focussing on videos, to reach out to patients with valuable information that can improve their health outcomes.
This event was hosted by the Third Sector SIG.