‘Beat Bad Bugs’ (BBM) is a campaign about antibiotic resistance currently being tested in pharmacies in the UK and Rwanda. BBM derived from the AHRC-funded ‘Information Design and Architecture in Persuasive Pharmacy Space: combating AMR’ (IDAPPS) which considered how the socially inclusive and convenient environment of a community pharmacy can be used to raise awareness of AMR and specifically of the misuse of antibiotics.

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IDAPPS brought together academics and practitioners in information design, architecture behavioural psychology and pharmacy.  The project affirmed the relevance of partnership working, co-design and prototype review as key ingredients in successful and innovative communication design.

Our intention in the IDAPPS project, and work emerging from it, was to draw attention to the role of design – particularly information design, user-centred design, architecture and interior design – in communicating information about anti-microbial resistance. For many people involved in public health communication, design is something that is considered at the end of a project to make materials or products look good, or to align with particular brand guidelines.

Yet design is much more than this – it can be a catalyst for innovative thinking – this is what we need if we are to help people understand the threat of anti-microbial resistance.

Bio
Sue Walker is Professor of Typography at the University of Reading. Her research interests are in information design history, theory and practice, especially in relation to health communication and books for young people.

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