Human behaviour is the ‘final mile’ in healthcare improvement. No matter how effective a medication, or well-articulated a policy, or beneficial a lifestyle modification, how people make choices plays a big role.
Behavioural insights or ‘nudge theory’ combines lessons from behavioural economics, psychology, and neuroscience to understand how humans make everyday decisions. Many examples of behavioural insights in healthcare use approaches that are regularly used in improvement work to change behaviour. Prompts, reminders, cues, feedback, commitment planning, defaults, messaging, information provision and transparency are all mechanisms that are used worldwide to test and make improvements. Behavioural insights can enhance tried and tested improvement methods by adding new dimensions that reflect fundamental, but often neglected, influences on behaviour.
This session will educate participants on the basic core literature around how to embed behavioural insights alongside existing improvement methods, share examples of tangible impact and provide practical tips that will allow participants to apply behavioural insights to their improvement work the next day.
Who is leading the workshop?
Darshan Patel is a Senior Research Manager at the Health Foundation and an Improvement Partner at Imperial College NHS Trust. In his role at the Health Foundation he was pivotal in establishing the Health Foundation’s Behavioural Insights Research Programme that supports innovative research into ways that behavioural insights can be applied in healthcare in ways that reduce waste and inefficiency. At Imperial College NHS Trust he is exploring how we can build the confidence, capability and capacity of staff to be able to draw on the evidence from behavioural insights in ways that can be applied to day-to-day improvement efforts. In the past he headed up an Economic Analysis and Performance Research Centre at the LSN, and was the British Dental Association’s economist and held numerous consultancy roles in the private sector.
What does the workshop cover?
After this session, participants will be able to:
Gain knowledge of key behavioural insight frameworks, resources and the latest literature from around the world
Learn about how cognitive biases affect human decision making and hear real examples of how this can be translated and combined with improvement methods
Through practical exercises, gain skills to apply a number of behavioural insights concepts and approaches to common improvement challenges in healthcare to take back learning to home
Lunch will be provided at the end of the session.
Who is this workshop for?
The workshop is designed for anyone working in health and care organisations such as clinicians, allied health professionals, nurses, managers or administrators, within the UCLPartners region.
If your organisation is not part of UCLPartners’ region, please get in touch.
Please note that although this event is free, a holding fee of £50 is taken and will be charged for non-attendance or for cancellations made less than seven days before the event without a valid reason. If you want to change your booking contact us QI@UCLPartners.com