Dr Sebastian Potthoff is a Chartered Health Psychologist and Assistant Professor at Northumbria University whose research focuses on the intersection between Health Psychology and Implementation Science. In his research he draws upon theories and approaches from behavioural medicine to develop and evaluate interventions aimed at changing healthcare professional behaviour and health behaviours of patients and the public. Sebastian is particularly interested in the role of habitual and routine clinical behaviours and how to change them to create lasting change.

His work includes applying novel research methodologies and comprehensive approaches to stakeholder engagement to understand and shape the processes of healthcare improvement through implementation of change in practice. His research interests include applied health research (qualitative/mixed methods) in relation to a broad range of health issues, including mental health, alcohol misuse, chronic diseases and e-health interventions.

Sebastian is a Head Editor of the Practical Health Psychology Blog, an online publication, addressed to healthcare practitioners, on cutting edge psychology research and how to apply it in practice, published in 30 languages. He is a Director of the Open Digital Health initiative which aims to accelerate the implementation and evaluation of evidence-based open digital health tools.