Meet the team
Consultant in Paediatric Emergency Medicine and Honorary Associate Professor
University Hospitals of Leicester NHS Trust
- England - East Midlands
Professor of Nursing
Faculty of Health, University of Plymouth
- England - East Midlands
- England - South West
GP Advisor West of England AHSN
West of England Academic Health Science Network
- England - West
Consultant in Neurodevelopmental & Social Paediatrics
Cambridgeshire & Peterborough NHS Foundation Trust
- England - East
- England - London (North, East and Essex)
- England - London (South)
- England - London (West)
- England - national
- Sanjay Patel (Healthier Together)
- Chris and Xand Van Tulleken
- Guddi Singh
- The ASK SNIFF Project Parent Panel
- CHIP (Child Health in Practice - Formally known as the Running Horse Group)
What is the positive change that has emerged through new collaborations or partnerships during Covid-19 that your project is going to embed?
A healthcare and media narrative previously judged parents to be too quick to access emergency care and so overload services. Overnight, the COVID19 pandemic, turned this message around to say the opposite.
During the pandemic it became clear parents and carers (henceforth Guardians) were generally making very rational decisions about the care of their ill or injured children. While concerns were raised during lockdown about children’s access to acute healthcare, and Emergency Department attendances fell significantly, there hasn’t been a reported excess of mortality or morbidity.[Roland 2020]
Our partnership is between existing research groups (ASK SNIFF), health networks (Healthier Together), and Health Care professionals who successfully engage with public media (Chris van Tulleken and Guddi Singh). We have a vision to empower Guardians with medical information they can safely use to manage their children; with this collaboration having already produced widely accessed and tangible outputs during lockdown (see video link).
What does your project aim to achieve?
There is now an urgent need to co-create specific evidence-based resources with Guardians, which empower them to make safe decisions about the care of their ill or injured child.
Underpinned by evidence from the applicants’ previous work on resource development, health literacy and identification of at risk groups, we will emphasise the “green light” features which a parent can be reassured by.
The aim is to produce open access audio-visual resources with a theme of empowerment, differing significantly from current resources which focus on severe illness recognition. The objective is to support Guardians to understand their instincts are generally correct about their children and, as we found during lockdown, that they can make pragmatic and safe decisions about if, and when, their child needs more urgent attention. These resources will be distributed via the wide networks the applicants are engaged with, including the Royal Colleges, Health Education England and others.
How will the project be delivered?
This project involves established Q community members working with collaborators experienced in cross system working, or with access to high profile and effective professional and parent networks. Money will not be needed for individuals’ time but to develop resources, specifically the parent facing videos, and support parents in helping engage with, and comment on, the material produced. Available networks and established connections will be utilised to ensure there is no unnecessary waste, costs or duplication.
The applicants have a track record of producing research and media materials to time and target including impactful projects with videos (a collaboration with the Health Innovation Network reaching 37k views) with the ability to link to organisations (such as the Royal College of Paediatrics and Child Health) to push reach even further.
The applicants recognise the diversity of the population they are aiming to reach and will ensure resources can reach multiple different communities.
How is your project going to share learning?
The project has two phases
A co-production phase will involve parents (accessed through the applicants’ associations with organisations with a strong reach to Guardians) or Q community members who are parents. We believe this process in itself will be a valuable learning exercise in aiding Q members to understand their own decision-making processes.
The production phase, the generation of audio-visual materials, will be shared via the applicants’ large networks across a variety of social media platforms. Royal Colleges policy leads, some of whom are Q members, have already expressed an interest in our work and links with Health Education England are being established.
We aim to develop a community of practice of clinicians, professionals, parents and others who would like to help create a new dynamic in communicating with the public based on the principle of empowerment. We believe this will aid other specialties as well.
How you can contribute
- Do you have access to a parent group, specifically for under-served or hard to reach communities?
- Are you a Q member who is a parent or carer for a child? Can you let us know if you would be interested in commenting on or piloting materials?
- Do you work in media, marketing or communications, or know someone who does, who can assist with messaging?
- Are you linked to a region with a strong paediatric strategic plan we could utilise?
|1 Oct 2020||Project scoping and reach|
|19 Oct 2020||Addition of pre-submission comments via social media and Q forum|
|20 Oct 2020||Submission of final project to Q|
|8 Jan 2021||Promotion of project if shortlisted|
|1 Mar 2021||Collaboration with major stakeholders to confirm support in kind/practice|
|1 Mar 2021||Set up virtual Parent and Professional Panel Groups|
|14 Mar 2021||Commence Virtual Focus Groups to seek feedback on good practice|
|1 May 2021||Interpretation of Virtual Focus Group data collection|
|9 May 2021||Where required sense checking of Focus Group findings|
|1 Jun 2021||Development of co-produced scripts and story boards|
|1 Aug 2021||Filming and other media production|
|1 Sep 2021||Review, refinement and sense checking of resources|
|1 Oct 2021||Release and dissemination of materials|
19 Feb 2021
The project team are very excited to have the opportunity to take this work forward – thank you Q Exchange/Health Foundation
The protracted lockdown will effect timelines as a fundamental component of our work is working with parents and carers who will be required to feedback on draft videos. However we are excited that some newer materials from the Operation Ouch team are now available – we’ve 5 short videos on common conditions for children (with their families to watch!)
Adjusted Timelines anticipated to look like:
Collaboration with major stakeholders to confirm support in kind/practice
Start Setting up virtual Parent and Professional Panel Groups (including to understand challenges to doing this in peri-lockdown world)
Virtual Focus Groups to seek feedback on good practice
Interpretation of Virtual Focus Group data collection and sense checking
Development of co-produced scripts and story boards
Filming and other media production
Review, refinement and sense checking of resources
Release and dissemination of materials
We continue to seek interest from stakeholder groups who can reach parent and carers but also would love to receive example of media based safety netting and clinical advice we can use.