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How quality improvers can incorporate behavioural insights to change behaviours

Join this webinar with Professor Ivo Vlaev to gain more understanding of practical behavioural insights and useful ways to consider these in your quality improvement work.

28 Sep 2022
12:00 – 13:00

Behavioural insights, or ‘nudges’ as they are often known, combine lessons from behavioural economics, psychology and neuroscience to better understand how humans behave and make everyday decisions. What this shows us is that, very often, we do not behave in a way that we would be expected to if we were perfectly ‘rational’ human beings. Behavioural insight interventions are not the silver bullet that can solve every problem, but they can be applied to encourage more informed behaviour change approaches and innovative policy solutions.

In this webinar, hear from Professor Ivo VIaev, Professor of Behavioural Science at University of Warwick, who has led various research projects on this theme, some of which were funded as part of the Health Foundation’s Behavioural Insights Research Programme. Professor Ivo Vlaev will talk about the range of nudges which quality improvements can draw onto successfully change a range of health behaviours (such as optimizing medication prescribing). But also when nudges didn’t work in prompting hand hygiene and instead led to a diagnostic survey and crowdsourcing ‘nudgeathon’.

From this webinar, you will gain more understanding of practical behavioural insights and some useful ways to consider these in your quality improvement work. The event will be chaired by Eric Barratt, Q member and convenor of the Applying behavioural insights in healthcare Special Interest Group and supported by Anita Mehay (Improvement Fellow) and Hassan Hoque (Improvement Intern) at the Health Foundation.