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Applying behavioural insights in healthcare workshop

Behavioural insights can often be incorporated within existing quality improvement strategies to positively ‘nudge’ people’s behaviour

19 Mar 2018


The latest insights from behavioural science help us better understand all of the factors that influence people’s behaviour – that’s patients and the public as well as healthcare staff. This helps us create more sustainable healthcare by reducing inefficiency and waste.

Behavioural insights can often be incorporated within existing quality improvement strategies to positively ‘nudge’ people’s behaviour. This workshop, supported by the Health Foundation, will support the Q community by:

I. Giving an overview of the existing behavioural insights evidence base, models and theories
II. Increase awareness of areas of inefficiency and waste that have the potential to have a positive impact on the health and care system through the application of behavioural insights
III. Provide an opportunity for mentorship in the form of peer and expert support in developing ideas to introduce nudge-type interventions to improvement work

The workshop will be facilitated by Dan Berry, a behavioural insights strategist at Hill+Knowlton Strategies, an international communications consultancy. Prior to joining H+K, Dan set up and led the behavioural insights team at the Department of Health and then on secondment to the Strategy Group at NHS England. Dan has run more than twenty behavioural insights evaluations, the majority of them in health services. Several of Dan’s trials have been collaborations with leading academics and are published in peer-reviewed journals.


Are there restrictions on who can attend this event?
This event is open to Q members only. Priority will be given to south London based Q members

What are my transport/parking options for getting to and from the event?
The Buckley Building dominates the corner entrance to Clerkenwell Green, a visible landmark as you approach the green from nearby Farringdon station, the closest tube stop.

What if I can’t make this workshop but would like to attend?
This workshop is being run twice in the first instance, on the 2nd and 19th or March. Attendees will be invited to receive additional train the trainer mentoring to enable them to faciltate the workshop themselves in the future. Contact the event organiser for more information.

How can I contact the organiser with any questions?
The event organiser can be contacted by emailing

We hope you can make it.


Health Innovation Network