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Creator of Whose Shoes; Director, Nutshell Comms

Gill Phillips

Nutshell Communications Ltd

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Gill is listed in both the HSJ ‘Top 50 Inspirational Women’ and HSJ ‘Top 50 Innovators’ and is also now a 'Wild Card' in #HSJ100, 2021.

Creator of the award-winning Whose Shoes?®  concept and tools: a multi-perspective approach to transforming health and social care services, putting the person in the centre in order to shape services in a truly holistic way.

A First Class Honours graduate, and with 35 years’ experience in the sector, Gill is known for gently but firmly pushing the boundaries, challenging stereotypes, stigma and silo thinking. She is a champion of the full involvement of experts by experience, always focusing on people and how to create the conditions for them to co-produce ideas and solutions and take an action-focused approach to improving quality.

Gill’s workshops are lively, inclusive and relaxed – encouraging everyone to discuss the real issues as equals, regardless of roles or organisations. An international speaker, Gill also hosts the influential ‘in my shoes’ blog series and now the 'WildCard - Whose Shoes' podcast series. The conversational podcast series takes up the #HSJ100 challenge to provide grassroots wisdom and crowdsourced ideas for Amanda Pritchard, the new CEO of the NHS. Follow the podcast here: Wild Card - Whose Shoes? (

The Whose Shoes?®  approach was highly commended by the West Midlands Academic Health Science Network, 2016 and Gill won the 'Improvement and Innovation Champion' award at the West Midlands AHSN/Meridian awards 2021.

Gill tweets as @WhoseShoes and has built a network of over 28,500 followers. She was named as one of the top 50 most influential social media users (all sectors) in the Midlands and is well known for building powerful action-focused networks and collaborations.

Whose Shoes covers many topics, with each set of scenarios and poems being crowdsourced with the people who know, to enable genuine coproduction. Key projects are around personalisation and patient experience: #MatExp (maternity experience), 'Nobody's Patient' (neonatal care and more), #MindNBody (perinatal mental health); emergency care (in partnership with London Ambulance Service) #CovMindTheGap with local positive change agents in the Coventry area; living well with dementia and good end of life care. Work around children's services includes the award-winning #CYPMeFirst programme (communications between children and young people, their parents and healthcare professionals) in partnership with Great Ormond Street Hospital, 1001 critical days, and transition. The biggest projects have been supported by NHS England and regional clinical networks.

Gill has also been a judge for various awards, including the Warwick Business School International MBA challenge.

Find out more: Whose Shoes - overview (;
Twitter @WhoseShoes and (podcast) @WildCardWS.

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