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Ashley Gould

Director - Behavioural Science Unit / Consultant in Public Health

Public Health Wales - NHS Trust

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Member's groups

  • Human Factors

    This group aims to link with members who are interested in developing human factors capability within the NHS. In the East Midlands, there is some work on this and we now have six human factors projects being […]

  • Applying behavioural insights in healthcare

    The latest insights from behavioural science help us better understand all of the factors that influence people’s behaviour – that’s patients and the public as well as healthcare staff. This helps us create more […]